Even the best dentists need a solid marketing plan. In this age of cut-throat competition, a lackluster marketing plan can be devastating for any business.
The dental market has grown leaps and bounds in the last few years, registering an annual growth of 2.5% in the United States. More dental graduates are entering the market than ever, and the retirement age for dentists has gone up from 64.8 to 68.7.
Referrals and recommendations definitely work, but increased competition means that dental businesses have to do more in order to ensure survival and growth over time.
The answer? Dental internet marketing.
Why It’s Critical To Invest In Dental Internet Marketing
If all the noise about dental internet marketing doesn’t affect you, consider this: 51% of customers searched for dentists using online search engines and social media. More and more people are using the internet to find answers to their queries, to find the dentists that practice nearby and to book appointments.
Investing in dental SEO means catering to this majority of the population. If an online presence isn’t a part of your dental marketing ideas, you’re as good as invisible. Google is the undisputed leader in catering to search queries and providing them with answers; approximately 63,000 at any given second.
“Dentist near me” inquiries have risen exponentially over time.
Additionally, a dentist SEO case study also found out that search terms such as ‘dentists near me,’ ‘dental work in my area’ and ‘teeth cleaning’ were performed a whopping 250,000 times a month. People seeking dental help are resorting to online mediums for help.
Coupled with the low cost as compared to conventional marketing, and excellent flexibility, internet marketing should be the staple goal in the marketing strategies for dental practices. The statistics reiterate my point; the importance of dental internet marketing cannot be emphasized enough.
Understanding The Nuances Of Internet Marketing
Although digital marketing, as a whole, holds critical importance for dental internet marketing, SEO dental marketing and optimization for Google maps stands out of the lot. Why?
Because in order to get traffic from the ‘near me’ searches, it is important to improve your listing in the Google 3-Pack. Likewise, in order to rank well in dental searches, it is important to optimize your website for SEO.
SEO (Search Engine Optimization)
SEO is not just stuffing keywords in the content, but analyzing the best-fit keywords and creating engaging content that adheres to Google’s SERP updates.
The traffic conversion rate for top listed businesses in the Google 3-Pack is considerably higher than those listed below. Almost 60-70% of all the clicks on SERPs go to the top 5 listings. The percentage of visitors that makes past the first page is a meager 5%.
The higher the ranking, the higher the traffic, and in turn, higher conversions.
Special emphasis should be placed on local SEO for dentists. Most patients are likely to live in close proximity, and they must be aware of your presence. With Google My Business, your business is listed and draws attention from your region. Local presence is the base from which you build towards a larger presence.
While SEO and website optimization techniques bring in organic traffic, dental internet marketing can also comprise paying for traffic through PPC.
PPC is an effective way to attract new patients through major search engines, like Google and Bing.
With Google’s new customized features – Google Adwords, your advertisement only shows up when people enter keywords that pertain to your industry or profession.
Not only do you enjoy the liberty to set your maximum daily budget, but you also only pay when someone clicks through your business advertisement.
PPC advantages are multi-pronged, and it should be an integral part of your dental internet marketing plan.
Social Media Marketing
The key focus of your dental marketing ideas should be to broaden your audience as much as possible, and what better way to do that than social media?
The importance of social media for dentists cannot be overstated. For nearly every demographic, there is a social media platform. The presence of some of the major social media platforms, such as Facebook, Twitter, and Instagram should be obligatory for social media for dentists.
Simply being on social media isn’t enough to complete your dental internet marketing, the possibilities are too great to not take advantage of. Effective communication with customers, as well as ensuring regular posts and news updates, is critical. Live videos via Facebook or Instagram is also a popular option for dental social media marketing.
Partnering with a successful digital marketing agency can aid you in building effective social media profiles and campaigns.
Conversion optimization entails a process that serves to increase the percentage of visitors on your website converting to paying patients. This is a complex component, but a necessary one for successful dental internet marketing.
There are multiple ways to boost conversion rates, such as website optimization and landing page optimization or even homepage rewriting. It is often termed as a cheaper way to gain patients, as it makes current visitors to convert – considerably increasing the return on investment.
Before the dawn of dental internet marketing, referrals and recommendations were a dentist’s key form of marketing. With the internet connecting the world together, they have transitioned into reviews and ratings.
Customers leave reviews or rate a dental clinic or their experience on social media or any other forum, for other patients to see. It can be used to attract patients that will opt for your clinic due to high ratings and pleasant reviews. However, fake reviews and bogus ratings can also cause your reputation to fall.
Reputation management is the process of salvaging a business’s reputation through marketing strategies for dental practices and by providing positive social proof across several social media channels for dentists.
The rise of internet usage and e-commerce has cultivated an atmosphere where businesses compete online. More people now search for dentists online rather than referrals or recommendations, implying the need for dental internet marketing.
However, as you can see, internet marketing comprises of different components such as SEO and social media marketing that can be very complex.
For a detailed insight on how to “Supercharge Your Dental Website” – check out our E-book. It is a step-by-step digital marketing guide on maximizing your website’s potential to gain new dental patients.
Are you doing your SEO right? Contact us or fill out the following form below for a FREE site analysis or request a quote now!