Perhaps your dental website used to rank well in the search engines, and then one day – “poof” – your rankings disappeared. Or perhaps you are looking for ways to get new dental patients through your new or existing website?
Let the digital marketing pros at DigitalToothFairy help! We have been optimizing websites for search engines for nearly 2 decades, We know what works and what doesn’t work. We utilize a 7 Step Dental SEO Digital Domination Method along with our dental search engine optimization strategies to get your dental website ranking in the search engines and to drive targeted traffic from prospective new patients looking for dentists every day.
Optimizing your website with SEO for dentists essentially falls under two main categories: On-Site Optimization and Off-Site Optimization. We will discuss this in more detail below.
On-site optimization (also known as on-page optimization) refers to anything contained on your website that is visible on the front end or hidden in your site’s source code, that is not visible to someone browsing your site, but is detected by the search engine bots that spider your website. You need to improve your search engine visibility for your dental practice and improve your search results with on-site optimization. While there are over 200 ranking factors that Google takes into account, here are some of the major ones:
Off-site optimization (also known as off-page optimization) deals with anything that is not located on your website that you optimize for so that it has a positive effect on your website. Most of the time this deals with links pointing towards your website but it can also deal with citations and social media mentions.