We will create or update social media profiles on the most important networks first, such as Facebook, Twitter and Google+, and share content that was created for your website on a regular basis. This not only helps build connections with your customer base, it also sends social signals to the search engines that your website is relevant and fresh, thus helping your website rankings which then drive new website traffic to your site that can convert into new dental patients. We then create and maintain other social media profiles on a regular basis, sending further social signals to the search engines.
By properly optimizing and leveraging your social media accounts, you can gain valuable word-of-mouth advertising from existing dental patients. If you take an example, most Facebook users have 125 or more friends or fans, many of them in your service area. If one of them likes or mentions your dental Facebook business page that is the equivalent of them calling up many of their friends and telling them “Hey, check out this great dentist”. You simply cannot pay for this kind of valuable exposure!
In consultation with you, we determine what your business goals are with social media. What do you hope to achieve? Perhaps it is to acquire new dental patients, connect and stay relevant with current patients, increase your dental businesses brand identity, or perhaps all of these strategies.
We will perform the following tasks:
When DigitalToothFairy performs your dental practice’s social media strategy as part of our 7 Step Dental SEO Digital Domination Method, we continually optimize your social media accounts so that they compliment our other digital marketing strategies, ensuring that your Facebook, Twitter and other social media accounts are driving growth to your dental business.
We analyze existing social media accounts by performing an audit to determine what needs to be addressed, so that you can start receiving traffic and the proper social signals for your website.
Some of the items we monitor are: