Starting a new dental practice is synonymous with starting a new business and you will need customers in order to be successful. One of the most important factors that come into play when getting more dental patients is marketing.
One of the first things that comes into mind upon hearing the word ‘marketing’ is usually a huge billboard or a TV commercial, however, the world of marketing has advanced into a lot more than just that. It now includes digital marketing, which is a whole world in itself.
Here, we will discuss several dental marketing tips, which you can use to market your dental clinic more effectively and get more patients into your dental practice.
How an Online Presence Can Help You Get More Dental Patients
As more and more people shift from newspapers and TV commercials towards the internet, it is important for dental practices to have a significant and appealing online presence.
Where there used to be an expensive classifieds section or a section for other graphic ads in the newspaper, the internet has provided a cheaper and much more effective platform for all those who wish to promote their professional services to their customers. The increasing popularity of hand-held devices such as cell phones and tablets has made people even more dependent on the internet as their primary source of information.
A properly optimized dentist website that is easy on the eyes and contains digestible content can convert traffic into customers quickly and easily, increasing your leads and sales.
A website listed on the first page of Google is bound to be more effective and easier to get visitors for than that on the second page, and a website in Google’s top 3 is at an even better position than those at the bottom of the page! Prospects involuntarily trust these top sites, increasing chances to become their customer.
How Potential Dental Patients Search For Services Online
These days, when people want to find a dentist, they simply go online and type “dentists near me.” That is where dental internet marketing teams work their magic to optimize your dental website properly to make sure that a dentist website appears first. The better they optimize it, the higher your page will rank and generate more leads, and in turn, more patients.
There are many dentists, who, upon starting their new website, fail to optimize it according to the search engine’s requirements. This results in low traffic, making them believe that an online presence isn’t as helpful. However, if you know how to optimize your dental website properly you can gain an edge over your competition.
Importance of Google Ranking & Best SEO for Dentists
SEO for dental practices can be best done through integrated dental internet marketing, an approach that uses several aspects of marketing, such as advertising, promotions, PR, and social media, to seamlessly interact with customers and explain to them about your services — dental health care in this case.
There are several steps involved in optimizing your dental website, which include:
- Proper and relevant keyword placement
- Include outbound links
- The more links that lead to your website, the better. This makes Google think that your website is much more informative and should, therefore, be on top
- Increase readability and user-friendliness
- Frequently update your website. This also increases the chances of you ranking higher in a search as Google sees your website having the most relevant and recent information
How A Professional Dental Web Design Can Make All The Difference
Customers today are more tech-savvy and have a busy life. Research shows that the average attention span of an internet user is 8 seconds, giving you less than a quarter of a minute to convince them to read on. The easiest way to do this is by incorporating a web design that is appealing to look at.
A web page that you spend time on to make attractive will stand out and appeal to your dental customers, giving the site a sense of professionalism. Even if users go to another site, they will remember your design and might return because of that, giving you another chance to convert them into patients.
How To Improve your Ranking On The Google “Local 3-Pack”
Google used to have a “local 7-Pack” view, where it featured 7 local businesses in search results on the first page, to allow the user to see the business’ address, phone numbers, and availability quickly. However, in 2015, this policy was changed to a “local 3-Pack” view, where only three businesses are listed, subject to their reviews and how well they perform.
- A professional dentist website design
- Cultivate positive customer reviews
- Be consistent about your listings
- Add relevant links pointing to your website
- Maintain a strong presence on social media
Google Maps, Accessibility & Its Marketing Potential For A Dental Practice
Google Maps is a very important service new businesses can employ to let clients and customers locate them with ease. Simply writing your address down on your website isn’t enough anymore, as people like to see the exact location on Google Maps and determine the accessibility.
- Go to “Google My Business”
- Sign in or Sign Up
- Enter your dental clinic name and address in the search box
- A list will appear below. Click on your clinic if it is listed, if not, click “Add Your Business.”
- Provide the necessary details such as phone number, business type, web address, etc.
- Google will verify your address through a postcard with a verification PIN. It might take 1-2 weeks for that postcard to reach you
- Link your Google+ page to be able to manage your dental clinic on Google
There are several benefits to adding your practice to Google Maps:
- Not only will your location show up whenever people Google your name, but they will also see the feedback left by previous clients. Feedback is one of the essential factors that come into play when a customer is making a decision.
- You can offer directions to people by sending them your location on Google Maps to help find you quickly and easily.
- It’s free! Placing yourself on this virtual map is not only easy, but it doesn’t cost you a thing! The first customer that comes to you with the help of Google Maps will more than cover what you spent on adding your practice to Google Maps!
The more information you provide, the better off your Google representation will be. It is a good idea to provide a sale-specific webpage on your Google profile instead of the whole website to get more sales. Such optimization will not only make it easier for the customers but also for the search engine spiders to pick up your website quickly.
Attracting New Patients Through Compelling Marketing and an Attractive Website
Other than using dental SEO, creating a compelling webpage, and placing your practice on Google Maps, there are many other marketing strategies dental practices can use to increase dental patients.
Retargeting is a form of advertising in which you target a person who has already been through your website and left. When they go to another site, these paid ads target them to try and convince them to come back.
This is possible through the power of ‘cookies’. When a customer visits your website, a cookie—a small piece of code—gets hooked into their browser. When they leave your website and enter another, the cookie gets triggered, and retargeted advertisement starts appearing.
This type of advertisement is often used by online stores, such as Amazon and eBay.
2. Reviews & Feedback
New patients are always skeptical when looking for a new doctor, so the best way to make that skepticism go away is to show them positive reviews. You could either get some reviews about you from reputable organizations or people on your landing page or simply have a separate page where you get to boast about yourself through the mouths of previous customers.
3. Pay-Per-Click (PPC) Advertising
Using PPC advertising for online dental practice marketing might prove very useful if done properly. PPC, specific to your local area, mixed with the Google local 3-Pack optimization, can help you generate a lot of traffic for your dental practice within a short period of time. After all, your client base is going to be around you, and not in faraway states or countries.
4. Social Media Advertising
Social media is trending all over the world as people share their good and bad experiences with their friends and family. You can use social media for dental marketing with ease, be it through Facebook, Twitter, or any other social network.
Social media platforms are very important mediums that new dentists might forget about in their marketing endeavors.
While there are a number of tips and tricks you can employ to make the best dental marketing strategy, there is always room for improvement. As technology advances, so do the marketing tactics, making things both easier and more complicated, at the same time.
To better understand the intricacies involved in strategic dental marketing we recommend that you take a look at our in-depth eBook, “How to supercharge your dental website and dominate your competition.” In it, you will find a step by step guide on how you can use the internet’s marketing capabilities to expand your dental practice’s boundaries to its full potential.
However, as a dentist, you might not have the time to focus as much as you should on your marketing endeavors. So we recommend that you focus on what you’re good at and hire professionals to take care of your marketing needs. At Digital ToothFairy, we pride ourselves in expanding our client’s marketing horizons and bringing in more patients for them.
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