On average, only 2% of website browsers convert on their first visit to your website. With retargeting, you go after the remaining 98% that leave your website by enticing them to return to your website using highly targeted ads.
You have done all of the hard work of making a professional looking dental website that ranks at the top of the search engine results along with laser targeted local PPC, but potential clients still leave your website for various unknown reasons. But not before your website places an anonymous cookie in their browser. Later in the day, they load up Facebook or do some online shopping that is part of the retargeting providers network and voila, your dental office’s ads shows up, reminding them about your dentistry practice and they click through and make an appointment for that overdue teeth cleaning they have been putting off for too long.
A properly set up and maintained retargeting campaign can help increase your dentistry practice’s brand awareness, increase potential customer engagement and add new dental patients. However, if retargeting is done incorrectly, it can have a negative effect. We follow a tried and true method of implementing retargeting and remarketing strategies for our clients.
Here are some of the methods and best practices we perform:
When DigitalToothFairy sets up and manages your dental businesses retargeting strategy, we use a 7 Step Dental SEO Digital Domination Method. We monitor and continually optimize your retargeting and remarketing campaigns while making sure it compliments the other digital marketing strategies we have in place to grow of your dental business.
A well-implemented and optimized retargeting campaign can be an effective way to convert many potential dental patients into new dental patients.